Helen Zeitoun is an award-winning data strategist and business transformation leader, passionate about connecting human, science, and digital with sustainability. She has successfully led digital and data transformation projects at global levels and has consulted large global brands on their data-driven market growth strategies.
She has also been strongly involved with the scientific community in her leadership responsibilities including as a member of the MIT Innovation Lab, president of the French Marketing Association and partnerships with Sorbonne and Boston University.
Helen is an executive education speaker in digital transformation at INSEAD and is invited as a keynote speaker for conferences around the world to explore the role of AI in business models and transformation. She graduated from NEOMA Business School, from MBA/MSci with honors at Laval University in Canada, and is certified in governance at INSEAD, plus in digital innovation and leadership at MIT Sloan.