Frank is a scholar trained in sociology of markets, in marketing and in management. He received a PhD from Lancaster University in market studies. He is programme director at CEDEP, one of the leading European executive education centres. He currently spends most of his time working with executives, facilitating groups of leaders around market-oriented strategies.
He has organised executive education programmes and EXCO workshops with numerous multinationals on subjects related to market development and marketing capabilities, in Europe, Asia and Americas, in the FMCG, retail, Telco and health industries. He has run transformation and tailor made executive education programmes with large corporations such as Vodafone, Brambles, PON, BioMérieux, Sanofi, L’Oréal, Auchan or Danone Group.
He has received a silver award from the European Foundation for Management Development (EFMD) in the category “organization transformation” for a programme run with L’Oreal at CEDEP.
Frank is the founder of “The Market Shaping Institute”, an education and research institution that investigates market practices defined as the set of institutions, norms, agents, processes, and performance indicators that together shape an infrastructure in which business can take place. His consulting consists in facilitating groups of managers define how they deal with markets, business development, strategies and market capabilities. He leads groups of managers through processes toward agreed-upon outcomes in ways that elicit participation, ownership, and creativity from all involved.
Frank has been a professor in marketing at EMLYON business school for 17 years, where he was head of the marketing and innovation department between 2000 and 2003. He has worked with undergraduates, MBAs and Ph.D. students over his career. Prior to being a professor, Frank has been a sales and marketing manager in the FMCG industry.