Jules Goddard is a fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He has written widely on strategic and managerial innovation and has consulted with many organisations around the world.
In recent years, he co-established the Management Innovation Lab (MLab) at London Business School, dedicated to partnering with chosen clients in the experimental pursuit of radically different ways of managing talent and organising work.
Jules has an MA in geography from the University of Oxford, an MBA from the Wharton School, University of Pennsylvania, a PhD in economics from London Business School and an MA in philosophy from the University of Buckingham.