Ziba Goddard is deputy CEO at Cowry, an an award-winning, global, tech-enabled behavioural science consultancy on a mission to make businesses as human as humanly possible. Based in London with international clients, Ziba applies the latest research in behavioural science, psychology and nudge theory to help clients become experts in the choreography of customer and employee experiences. She spends her time identifying the cognitive friction in current customer journeys to help inform the creative process within Cowry at the key design stage.
Ziba has a Bsc in experimental psychology and a masters in clinical psychology and after graduating, spent time working in organisational effectiveness at the Bank of New York Mellon.